Spotburner helped to develop the concept for this video. It was produced in one 10 hour production day. Spotburner cast all talent and arranged all crew and post-production.
Spotburner then arranged a multi-state media buy to increase Menchie's brand presence in Texas and Florida.
Digital Spot - How Not to Make a Menchie's Fro Yo Cake
Digital Spot - How Not to Decorate a Menchie's Fro Yo Cake
In addition to the main commercial, Spotburner acquired footage for two additional videos during production. These videos were used as part of a digital strategy to introduce Menchie's new frozen yogurt cakes.